How to Brew Perfect Coffee

Do I Buy Coffee Beans or Ground Coffee? and Why?

Whole coffee beans, a jar of ground coffee and an espresso

If you have a grinder, buy whole beans: they stay fresh for longer and you can grind for any brewer. If you don't, pre-ground coffee is fine as long as it's ground for your brewer and you use it within a couple of weeks.

Freshly ground coffee beside whole coffee beans

Why whole beans taste fresher

Most of coffee's flavour lives in aromatic oils locked inside the bean. Grinding exposes far more of the coffee to air, so those aromas start to fade straight away. Grinding just before you brew means more of that flavour ends up in your cup. Open a bag of freshly ground coffee and a bag of fresh beans a week later, and you'll smell the difference.

The case for ground coffee

Ground coffee is quicker and you don't need a grinder. To get the best from it:

  • Buy it ground for your brewer, as the right grind size matters as much as freshness.
  • Buy smaller amounts, enough for a week or two.
  • Store it airtight, away from light and heat. Here's how to store coffee to keep it fresh.

Ground coffee in a glass jar with a spoon

The case for whole beans

  • Fresher: beans hold their flavour for weeks, not days.
  • Flexible: you can grind coarse for a cafetière one day and fine for a moka pot the next.
  • Adjustable: if your coffee tastes sour or bitter, you can tweak the grind to fix it.

A burr grinder gives a much more even grind than a blade grinder. Here are the mistakes to avoid when grinding coffee.

Which grind for which brewer?

Brewer Grind Looks like
Cafetière (French press), cold brew Coarse Sea salt
Filter machine, pour-over (V60, Chemex) Medium Sand
AeroPress Medium-fine Between sand and table salt
Espresso machine, moka pot Fine Table salt or finer

The finer the grind, the faster the water extracts the flavour. That's why a cafetière, which brews for about four minutes, needs a coarse grind, and espresso, which takes about 30 seconds, needs a fine one.

Finely ground coffee in an espresso portafilter

How we send it

With a Blue Coffee Box subscription you can choose whole beans or a grind to suit your brewer: cafetière or cold brew (coarse), filter or pour-over (medium), AeroPress (medium-fine), or espresso or moka pot (fine). You can change it at any time.

Want fresh beans delivered? Our coffee bean subscription sends single-origin speciality coffee from the UK's independent roasters, as whole beans or ground for your brewer.

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Freshly ground coffee in an espresso portafilter
Coffee beans in the hopper of a burr grinder

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